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In general, it’s pretty decent product, but difficult to choose correct color. The brown is a little bit darker and more cold color than expected, I usually go with warmer colors. The definer is not very soft

[This review was collected as part of a promotion.] I’ve used a lot of diffrent brow products and I really liked this pen filler/sculpter. It really defined my brows and smoothed the hairs down adding shape and filling gaps. I would be interested to see if it comes in a lighter colour, as I am blonde and I found it too dark for me for day time wear as it was very dramatic for my liking. However, it would look better if I had my darker root growth and if I was going on a night out. The pen was sooo easy to use and much better than a pencil as no annoying sharpening is required and there’s no pesky scratchy wooden splinters! I would definetly reccomended this product to my friends

[This review was collected as part of a promotion.] Firstly, I have to say this is my first time using an eyebrow pencil and it has been totally out of my comfort zone (usually more of a pot and brush kinda girl) However after a few practices my technique does seem to have improved. The softness of the pencil however, has definitely been my nemesis over the last couple of days! Colourwise it's been a great match for me, and once it's on it looks fab. Not sure I'm quite ready to give up my regular product just yet, although I do think with a sculpting kit it may well have been a different story. In conclusion, awesome product. Just not really my bag.

[This review was collected as part of a promotion.] This product made my morning make up routine a lot quicker with the brush and pencil all in one! No more rummaging through my make up bag to try and find brush after brush. Before using this product I was always rushing to get my eye brows done, with two children make up in a morning isn't something I can spend a lot of time on. However, once I started to use this brush I no longer had to spend 5 minutes before starting my make up getting everything out for my eye brows as it was just a case of taking it out of my make up bag and BOOM! DONE! Would definitely recommend, especially to other mums who like me find themselves rushing about in a morning.

[This review was collected as part of a promotion.] Amazing fill and sculpt brow formula from Rimmel. I’m a novice when it comes to sculpting my brow but this made it look so easy, brush and apply! And it gave my brow that highly defined look with or without foundation / other makeup product. Easy to use and lightweight too so you don’t feel like you’re wearing something on your brows. The dark brown for my black brows were an excellent fit, I used it to also fill out the gaps in my brows for that fuller look. I love love love this and would recommend to anyone as it’s handy and will complete your makeup bag.

[This review was collected as part of a promotion.] I have never used a pencil like brow set so after opening the box a was a bit taken aback. Not being a makeup pro, I wasn't sure if I was going to be able to apply this product properly. However, it has proven to be really easy, way easier than the brush and shadow kind of eyebrow sets. The shape of Rimmel London Brow This Way pencil allows to create a perfect line, bringing out the eyebrow arch visibly, but naturally. The little brush on the other end distributes the product nicely and helps to tidy the hair a little bit. I got lots of compliments after using Rimmel London Brow This Way, people would say my eyebrows look great but still natural. I love it and won't be going back to the traditional brush and shadow brow kits! :)

[This review was collected as part of a promotion.] Ok, you would think I have beautiful thick eyebrows, being southeast Asian. Ummmm, definitely the opposite!! I have to wayyy overfill my eyebrows because they are SO thin! One thing Ive noticed is that you can completely transform your entire face, just by enhancing your brows - seriously, try it. It is life changing. Now for this product, I wanted a natural looking brow product that actually lasts. I didnt want the sharpie looking gel liners on the market. This eyebrow definer is AMAZING! It literally does what it says - define your brows. It lasts all night and the color is subtle enough to work with a variety of skin tones!