<section> <h2>SHOCK PLUMP INSTANT VOLUME LIP GLOSS</h2> <p>Volume is still extremely hype within the lip segment. A desire shared by many women who want full, plumped and attention-grabbing lips. While, on the one hand, aesthetic medicine has made the fuller lip effect accessible to an increasingly heterogeneous public, on the other hand, make-up has supported this demand with a new product category: <strong>lip plumpers</strong>.</p> <p>We are talking about glossy textures that temporarily reproduce an optical effect of thicker lips. It's not only the very young who are crazy about this category, flooding TikTok with application tutorials and proudly showing off strong results, but also a more mature audience of women who place a lot of focus on lip make-up.</p> <p>Pupa enters this new market segment with a true hero product: <strong>SHOCK PLUMP</strong>, an instant volumising lip gloss that provides up to 55% more volume after just 10 minutes of application. This is a decidedly strategic launch that reveals all the brand's expertise.</p> <p>Shock Plump uses a technology that exploits a combination of intense cryo-cooling and heating active ingredients to give a super shock ‘hot-cold’ effect and a plumped lip sensation. Not only that, but the formulation is also designed to act deeply on the microcirculation, visibly increasing the volume of the lips and giving them a natural flush. The active ingredient used in the formula, the ‘<strong>maxi lip</strong>’, also acts over time for smoother, more even lips. The ultra-glossy plastic texture helps to emphasise the effect with an unusual three-dimensionality.</p> <p>The colour range is designed to be both versatile and surprising: 4 variants, one of which is enriched with pH-reactive pigment for ‘tailor made’ colour. The shock soul of the product is also conveyed by the pack's contrasting pop colours.</p> <h3>Texture</h3> <p>The formula contains a combination of <strong>THERMO + CRYO</strong> active ingredients, chilli and menthol, which create a dual reaction on the lips. This explosive combo instantly activates the microcirculation of the lips for an extraordinary increase in volume and tones them with a natural flush.</p> <p>It also contains <strong>Maxi lip TM</strong>, a natural peptide that stimulates collagen synthesis by increasing the density of the lip tissue with long-term action for ultra-smooth lips. The super glossy texture guarantees a 3D mirror-effect shine. Comfortable and emollient, it makes lips soft without being sticky.</p> <h3>Features</h3> <p>Anyone who wants emphasised and super-volumised lips to take centre stage.</p> <h3>Application</h3> <p>Apply alone directly onto nude lips and the lip contour. Or combine with <strong>True Lips</strong>, applying the pencil first using the overline technique to emphasise the volume effect.</p> <h3>Result</h3> <p>Lips are instantly more volumised, fuller and plumped for a long time. Thanks to the glossy finish, the volume effect is incredibly emphasised for lips that appear so much smoother.</p></section> (3)
WhatsApp
Phone
Email
