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I've always been seriously boring and kept my makeup natural, I'd never do eyeliner ever, after watching euphoria I felt inspired and began to play around with a set from benefit I was bought for Christmas this included this liner! It's only the travel size however I will be buying the large version in both colours very shortly!!

Been using this bad boy for years I will never change any time I use other brands it's either too shine of a finish or too dry it cracks but this one is my favorite forever

Best smudge proof/budge proof liner. You can literally do a thick graphic liner look with no primer and that look isn't moving. I applied this liner in the morning and went to bikram yoga in the evening and it lasted through a 90 minute yoga session in a 105 degree room and didn't budge. Here's a photo for proof. Yasss benefit.

This product is AMAZING!! But it cost me nearly my leg and arm for it ! It's super expensive ! It's the only eyeliner I love ! So I try not use it everyday so it doesn't run out ! Hahah ! Love love it

At first I was sceptical. People keep saying it smudges and it's hard to apply. But in my opinion for something thats not waterproof it doesn't smudge at all and I have oily skin and eyelids. I kept rubbing my eye throughout the day and it did not budge or smudge even just a little bit. I get that people would say that it may be hard to apply, maybe they don't have a steady hand. I love to draw and make portraits and do makeup on the side so having a steady hand is second nature to me, so it's very easy to apply for me. I love that the application is always smooth everytime I apply. It is very black and matte which I love.

I normally don't write reviews but i had to for this! I have tried almost every eyeliner out there and all of them had an issue: from drooping down my face as if I've been crying for days to full out popping open and exploding on my eyeballs:/ This eyeliner has a tip that is soft enough to follow every one of ur moves but strong enough to stay on course! I've been wearing it all day and it hasn't smudged even a bit. The eyeliner also doesn't dry up if u keep it in a upward position while applying like most do. I am absolutely amazed and thankful to finally find an eyeliner that is perfect in every way!

I got two during a flash sale at the recommendation of a friend. Both of them worked well initially.... Until I used one while I had additional makeup (eyeshadow, concealer, foundation) on at the same time. The tip became completely unusable and ink only came out of the sides. The one that is not ruined works great, but it's incredibly unfortunate that the eyeliner does not last trough heavier makeup. I'm sure there are other makeup brands out there that work just as well when not ruined AND can take the heat. Only get it if you really only plan on wearing just eyeliner and nothing else beneath it.

I really love this eyeliner. I only bought the travel size to try it begin with, as I have quite sensitive skin. I normally always stick to number 7 as for some reason it doesn't affect me whereas other big brands I seem to break out in eczema on my eyelids. This goes on lovely, the tip allows you to do Very fine strokes as well as much broader strokes. The colour is strong when it goes on, one really good thing (for somebody who is not a spring chicken anymore) is it doesn't bleed, not at all. The travel size one seems to be lasting ages, far longer than a full-size one from No7 range. My only gripe is it wears off fairly quickly throughout the day, and I would love it if it was waterproof.